IBM — MD Anderson

previsualization
Written By elemenopi

Client: IBM
Agency: Ogilvy
Producer: Dress Code

Dress Code brought in elemenopi to assist in previsualizing a commercial for IBM's Watson technology at MD Anderson. This commercial aimed to showcase how Watson could transform cancer treatment by utilizing comprehensive patient data. Our previsualization was crucial for planning the intricate shoot, which featured a board with thousands of pins representing the data from all patients. This meticulous planning was essential not only for the visual messaging but also for ensuring the production ran smoothly on the day of the shoot.

Previs

Making Magic

Behind the scenes, on the day of the shoot.

elemenopi

Welcome to elemenopi. We blend art and technology to create visual experiences for brands and storytellers. Our studio caters to a wide range of visual design needs, from effects and creative design to animation, photography, motion graphics, editing, and previsualization.

Our goal is to bring your vision to life, transforming your ideas into impactful visuals that captivate and inspire your audience.

https://www.elemenopi.studio
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